1. Introduction

Because Of Love (“we,” “us,” “our”) operates the website 

https://becauseoflovex3.com/ and provides appointment‑related SMS messaging through the phone number (716) 640-9351. We respect your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains what data we collect, how we use it, the legal bases for processing, and the choices you have.

2. Information We Collect

We collect several categories of information. “Contact Data” (such as name, mobile number, email address, mailing address, and appointment details) is collected when you fill out the booking form, text us a keyword, or complete in‑studio paperwork. “Consent Records” (including timestamp, IP address, checkbox state, or the keyword “START”) are captured in GoHighLevel and Twilio logs to prove prior express consent under CTIA and TCPA rules. “Usage Data” (like page views, clicks, browser details, and referring URL) comes from cookies and pixels, including Google Analytics and the Meta Pixel, and helps us understand site traffic and marketing performance. “Message Logs” record delivery status and your responses (for example, HELP or UNSUBSCRIBE) to improve service quality. We also keep “Support Data,” such as emails, phone recordings, or chat transcripts, to resolve issues and train staff. We do not knowingly collect information from children under 13; if you believe a child has provided personal data, contact us immediately.

3. Legal Bases for Processing

For residents of the EU and UK, we process data under four legal bases:

(1)Consent for SMS communications, marketing emails, and non‑essential cookies;

(2)Contract to fulfill your appointment;

(3)Legitimate Interests to improve services and secure our site; and

(4)Legal Obligation to maintain records required by tax, health, or safety regulations.

4. How We Use Your Information

We use your information to provide services (book appointments and send confirmations, reminders, and follow‑ups), deliver customer support, analyze and improve operations, and comply with industry rules by retaining consent records and logs. Where legally permitted and with your consent, we may also use data for marketing and retargeted advertising. We do not sell or rent your personal information.

5. Cookies & Tracking Technologies

Our website and service providers use first‑ and third‑party cookies, pixels, and similar technologies. Strictly necessary cookies keep the booking form secure and maintain session continuity. Analytics cookies from Google Analytics help us understand aggregate site usage for up to two years. Marketing cookies, such as the Meta/Facebook Pixel, enable retargeted ads for up to 180 days. You can delete or block cookies via your browser settings, install the Google Analytics Opt‑out Browser Add‑on, or use industry opt‑out pages like optout.aboutads.info. By continuing to use our site, you consent to the placement of cookies unless you disable them.

6. SMS Messaging Practices

You may opt in to SMS messages by checking the unchecked consent box on the booking form or texting  START to  (716) 640-9351. You will receive one to three texts per appointment (confirmation, reminder, and follow‑up). You can opt out at any time by replying  UNSUBSCRIBE. For help, reply  HELP or contact Robin at [email protected]

or (716) 640-9351. Message and data rates may apply.

7. Sharing & Disclosure

We share data only with vendors essential to our operations. Twilio Inc. handles SMS delivery and carrier compliance. GoHighLevel LLC provides CRM, consent capture, and automation. Google LLC supplies analytics and reCAPTCHA security. Meta Platforms, Inc. provides optional marketing pixels. All vendors are bound by confidentiality agreements. We may disclose information if required by law, to protect rights or safety, or in connection with a business transfer.

8. Your Rights

California residents have rights under the CCPA/CPRA, including access, deletion, correction, limitation of sensitive data use, and the right to opt out of data “sharing.” EU and UK residents have GDPR rights: access, rectify, erase, restrict processing, data portability, object, and withdraw consent. All users can opt out of SMS and marketing and may file complaints with a supervisory authority. To exercise these rights, email  [email protected] or call (716) 640-9351; we will verify your identity before fulfilling requests.

9. Data Retention

Consent and message logs are retained for four years, consistent with CTIA best practices. Booking records are kept for seven years for tax and regulatory purposes. Analytics data is retained for 26 months or less. We may anonymize data for statistical analysis.

10. Security Measures

We secure data with TLS encryption, role‑based access controls, regular vulnerability scans, and vendor data‑processing agreements. While we strive to protect your information, no method is 100 percent secure; please report suspected breaches immediately.

11. International Transfers

Your data may be processed in the United States and other countries with different privacy protections. We use Standard Contractual Clauses or equivalent safeguards for EU/UK data transfers.

12. “Do Not Track” Signals

Our site does not currently respond to browser “Do Not Track” signals, but you can manage tracking through the cookie‑control options described above.

13. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be posted here with a revised “Last updated” date. Continued use after changes constitutes acceptance.

14. Contact Us

For any questions, concerns, or data‑protection requests, contact:

Robin — Because Of Love

Phone: (716) 640-9351

Email:  [email protected]

Address: 5255 Elm Creek Road Randolph, NY 14772

By using our website or opting into SMS, you acknowledge that you have read and understood this Privacy Policy.